Pure Harvest Smart Farms is a pioneering agribusiness headquartered in the United Arab Emirates. Our uniqueness lies in our ability to successfully produce premium quality, locally grown produce year-round within some of the world’s harshest climate environments. We grow a variety of fruits and vegetables in optimal climate conditions enabled by our state-of-the-art smart-farming solutions. Our produce is harvested and packed at peak freshness – so that every time you choose Pure Harvest, you can be sure you are getting the best-tasting, freshest and highest-quality produce in the UAE.

• Location: Our Farms are located in Al Ain. Grown just hours from your kitchen, we guarantee freshness and minimize our transportation environmental footprint.
• Farming Practices: Pure Harvest utilizes a semi-automated, high-tech hybrid growing system – a unique approach in the Middle East – that incorporates hydroponics for efficient water usage and optimal plant growth.
• Sustainability: Our focus on water conservation aligns with the region’s environmental challenges. Our farms are designed for maximum resource efficiency, for example we use automated irrigation systems with sensors and data analysis to optimize water usage and improve crop yields.
• Product Quality: We’re incredibly passionate about quality, earning us the Product Of the Year – Fresh Produce Award in 2024 and the International Taste Institute’s Superior Taste Award. Our produce stands out not only because it’s local and sustainable, but also because it tastes fantastic.